Thursday, June 10, 2010

VeilSide. Is it a dying company?

Veil Side. A premier Japanese areo company that sells parts for Nissan, Toyota, and Honda super cars. The company started strong in 1990 and rapidly climbed to the top of the aftermarket aero parts community. They are still around today but have become much less popular due to a new generation of import super car enthusiasts. Their advertising has dropped off in the last five years and they get practically no US market exposure except for the Fortune RX7 that appeared in the Fast and the Furious 3. They are a fantastic outstanding company with high quality parts. Some feel that Veil Side is a dying company but others feel that they are timeless. I honestly don't know what will happen to the company but i would have to say that most import enthusiasts are inspired by there cars and aero kits. but whatever the case they are a successful company so far and I hope for them to survive. Yes the economy is not getting a whole lot better but that is when survival skills should kick in. Sacrifices must be made just like Honda cutting their F1 team. it was an unnecessary expense. I raise my glass to Veil Side and wish them luck in these hard times.

1 comment:

  1. Due to the bad economics, every company needs to improve their products, services, marketing strategy or management, so that they can survive nowadays. If the company does not try to change anything, it is just waiting for dying.

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